Privacy Policy

Effective Date: 10/29/2026
Last Updated: 10/29/2026

Yancey Company (“Yancey,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, request information, schedule an appointment, communicate with us, purchase our products or services, or otherwise interact with us.

This Privacy Policy applies to our website at https://www.yanceycompany.com, related landing pages, online forms, advertising campaigns, phone calls, emails, text messages, appointment-setting activities, customer service communications, and other interactions with current and prospective customers.

1. Personal Information We Collect

“Personal Information” means information that can identify an individual either directly or indirectly, alone or in combination with other pieces of information.

We may collect Personal Information directly from you, automatically through our website and technology tools, from our service providers, from advertising platforms, and from third-party lead sources or referral partners. The following table sets forth the Personal Information that we have collected in the past twelve months.

Category of Personal Data and Examples	Sources of Information	Types of Individuals Affected:
Identifiers, such as first and last names (or initials), postal address, Internet Protocol (IP) address, email address, or user account name.	• You • website forms • phone calls • lead providers • advertising platforms • referral sources	• site users • customers • job applicants • employees • service providers and their employees
California Customer Records Information such as contact information, project information, transaction records, billing information, appointment details, communications	• You, • our representatives • service providers • lead sources	• site users • customers • service providers and their employees
Commercial Information, such as products or services requested, estimates, purchases, service history, product interests, lead source, appointment status, project type		• site users • customers • job applicants • employees • service providers and their employees
Geolocation Information, such as approximate location from IP address; service/property address you provide	• You, • website/device data • lead sources	• site users • customers • job applicants • employees • service providers and their employees
Audio, Electronic, or Similar Information, such as call recordings, voicemail, call notes, chat messages, emails, text messages, form submissions	• You • phone systems • call tracking /dialer tools • email/SMS platforms • our representatives	• site users • customers • job applicants • employees • service providers and their employees
Inferences, such as product interests, likely project type, lead quality, marketing preferences, likelihood of scheduling or purchasing	Derived from: • your interactions • lead source • website activity • CRM records • advertising platforms	• site users • customers • service providers and their employees
Professional Information, such as company affiliation, title, job history, and employment details	• You	• job applicants • employees • service providers and their employees
Education Information, such as schools attended, grade completed, degree(s) received.	• You • Educational institutions • Search providers	• job applicants • employees • service providers and their employees
Sensitive Personal Information, such as social security number, drivers’ license number or other unique government ID number, precise geolocation information, race or ethnic origin, religious or philosophical beliefs, union membership, content of communication with others, information regarding health, sex life, or sexual orientation.	• Payment processors • financing partners • professional advisors • service providers as necessary	• job applicants • employees

We do not use or disclose Sensitive Personal Information for purposes that would require us to provide a separate “Limit the Use of My Sensitive Personal Information” link. If our purposes for using Sensitive Personal Information changes, we will notify you, including where the change would us to provide your right to choose to limit the use of your Sensitive Personal Information.

Technical / Usage Data

Technical Data

We may use cookies or other similar tracking technologies (for e.g., pixels, scripts, web beacons} when you access our Site and use our Services. A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies do not, by themselves, identify you, but they recognize your web browser. If you have also otherwise identified yourself to us, such as signing in to your account, then we would have that information. Cookies allow us to identify your device as you navigate our Site or your account. This makes navigating and interacting with our Site or your account more efficient, easy, and meaningful for you.

We use cookies, pixels, tags, scripts, analytics tools, and similar technologies to operate our website, remember preferences, understand how visitors use our website, measure advertising performance, and market our services.

These technologies may collect information such as IP address, device information, browser type, pages visited, links clicked, time spent on pages, referring website, and interactions with our ads or emails.

We may use services such as Google Analytics, Google Ads, advertising tools, and similar analytics or advertising platforms. These tools may use cookies, pixels, or similar technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services, targeted advertising, and ad personalization.

You can control cookies through your browser settings. You may also be able to manage advertising preferences directly through the relevant advertising platforms. You may opt out of the sale or sharing of personal information for cross-context behavioral advertising as described in the “Your Privacy Choices” section below.

3. SMS Text Messaging

By providing your mobile number and opting in, you agree to receive recurring marketing and promotional text messages (including messages sent using an automatic telephone dialing system or artificial/prerecorded voice technology) from us at the number provided. Message frequency may vary. Message and data rates may apply. Consent is not a condition of purchase. You may withdraw your consent by replying STOP, QUIT, UNSUBSCRIBE, CANCEL, or END to opt out.

4. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

To respond to your inquiries and requests.
To provide estimates, consultations, appointments, products, and services.
To schedule, confirm, manage, and follow up on appointments.
To communicate with you by phone, email, text message, mail, or other channels.
To provide customer service and support.
To process transactions, billing, payments, financing, warranties, and service records.
To operate, maintain, secure, and improve our website and business systems.
To analyze website traffic, advertising performance, lead sources, campaign effectiveness, and customer interactions.
To send marketing, promotional, or informational communications, subject to applicable consent and opt-out requirements.
To retarget website visitors and show advertising on third-party platforms
To monitor, record, or review calls and communications for quality assurance, training, compliance, and dispute resolution.
To process employment applications, communicate with applicants, and other employment process functions
To prevent fraud, protect our rights and property, and maintain security.
To comply with legal, regulatory, licensing, tax, accounting, insurance, warranty, and contractual obligations.
For other purposes disclosed to you at the time of collection or with your consent.

5. To Whom We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Our affiliates and corporate partners (except for mobile telephone and SMS consent information for marketing purposes).
Service providers and Contractors who process Personal Information for us or on our behalf, including:
- Website hosting, technology, security, and IT service providers.
- CRM, lead management, marketing automation, email, SMS, appointment scheduling, and customer communication providers.
- Call tracking, dialer, call recording, call analytics, and quality assurance providers.
- Analytics, cookie, pixel, and advertising partners.
- Lead providers, lead verification services, referral partners, or marketing vendors (excluding mobile telephone information or consent to SMS data).
- Payment processors, financing partners, billing providers, and accounting tools, if applicable.
- Agencies that provide employment related services such as background checks and other human resources functions.
- Contractors, installers, inspectors, sales representatives, production teams, and other parties involved in providing requested services.
Professional advisors, including attorneys, accountants, auditors, insurers, and consultants.
Government agencies, regulators, courts, law enforcement, or other parties when required or permitted by law.
Parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, or sale of assets.
Other parties with your consent or at your direction. In the past twelve (12) months, we have disclosed Personal Information to the following categories of entities for business purposes:
- Service Providers and Contractors
- Professional advisors

We require service providers and contractors to use Personal Information only as necessary to perform services for us and to protect Personal Information appropriately.

6. Sale or Sharing of Personal Information

We do not sell Personal Information for money or other valuable non-monetary consideration. However, some California laws define “Sale” and “Sharing” broadly. If we Share Personal Information with a third party or make Personal Information available for them to access for cross-context behavioral advertising (targeted advertising) purposes, including to use advertising cookies, pixels, remarketing tools, or similar technologies to show you ads based on your activity across different websites, that “Sharing” of Personal Information may be considered a “Sale” under California law. You may opt out of such Sale or Sharing using this link: Privacy Choices

In the past twelve (12) months, we have Sold or Shared the following categories of Personal Information in this way :

Identifiers, such as IP address, online identifiers, cookie IDs, or hashed contact information, except mobile telephone information
Internet or other electronic network activity information.
Commercial information, such as product or service interests.
Inferences about preferences or interests.

The categories of third parties to whom this information may be Sold or Shared include advertising networks, social media platforms, analytics providers, and marketing technology providers.

We do not sell or share mobile telephone information, your consent to communicate with us via SMS, or your opt-in data with third parties or affiliates for marketing or promotional purposes. We may share mobile telephone data and consent data for our operational purposes with telecom providers that deliver messages, our cloud hosting providers, CRM providers, messaging platform vendors, or vendors that process data on our behalf.

You may opt out by clicking “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” in our website footer, by using the request methods below, or by enabling a recognized opt-out preference signal such as Global Privacy Control where required by law.

7. Global Privacy Control and Opt-Out Preference Signals

If we are required by applicable law to honor opt-out preference signals, we will treat a recognized browser-based opt-out preference signal, such as Global Privacy Control, as a request to opt out of the sale or sharing of personal information for the browser or device that sends the signal.

Because these signals are browser- and device-specific, you may need to enable the signal on each browser and device you use. If you clear cookies or use a different browser or device, your opt-out preferences may not carry over unless you submit a separate request or use a persistent account-based preference where available.

8. Your Privacy Choices

You have the right to opt out of our promotional communications at any time. For email communications, please follow the “Unsubscribe” link to opt out. For text messages, text STOP to opt out. You may also contact us using the information below to opt out.

Depending on where you live and whether applicable privacy laws apply to us, you may also have the right to:

Know what Personal Information we collect, use, disclose, sell, or share.
Access the Personal Information we have collected about you.
Request deletion of Personal Information , subject to legal exceptions.
Request correction of inaccurate Personal Information.
Opt out of the sale or sharing of Personal Information.
Limit the use or disclosure of Sensitive Personal Information, where applicable.
Receive information about our data practices.
Not be discriminated against for exercising privacy rights.
Use an authorized agent to submit a request on your behalf.

We will not discriminate against you for exercising any of your privacy rights. To exercise your rights, contact us using one of the methods below:

We will acknowledge receipt of your request within ten (10) days. We may need to verify your identity before fulfilling certain requests. Verification may require matching information you provide with information we already maintain. We will use information provided for verification only to verify and respond to your request, unless you provide it for another purpose. We may not be able to process your request if we are unable to verify your identity.

We will process all verified request within the time allowed under applicable law, which is typically forty-five (45) days. If we need additional time, we will notify you of such an extension. Please note that some of the above rights are not absolute and are subject to certain exceptions. If we are unable to fulfill your verified request, we will notify you of our decision and provide you with a means to appeal the decision.

If you use an authorized agent, we may require proof that you authorized the agent to act on your behalf, and we may also require you to verify your identity directly with us unless an exception applies.

Website: https://www.yanceycompany.com
Email: info@yanceyco.net
Phone: (916) 249-7713
Privacy Choices: Privacy Choices page

9. Marketing Communications

We may contact you, including by text message if you consent and provide your mobile number, with marketing, promotional, or informational messages about our products and services, subject to applicable law.

You may opt out of marketing emails by using the unsubscribe link in the email or contacting us. You may opt out of text messages by replying STOP, QUIT, END, CANCEL, or UNSUBSCRIBE. You may also ask us not to contact you for marketing by using the contact methods listed in this policy.

Even if you opt out of marketing communications, we may still send non-marketing messages, such as appointment confirmations, service updates, transaction notices, warranty information, account messages, legal notices, or responses to your requests.

Consent to receive marketing calls or text messages is not required as a condition of purchasing goods or services, unless separately disclosed and permitted by law.

10. Call Recording and Quality Assurance

We may monitor, record, transcribe, or review phone calls, voicemails, and other communications for quality assurance, training, customer service, compliance, dispute resolution, and business purposes. Where required by law, we will provide appropriate notice or obtain consent before recording calls.

11. Data Retention

We retain Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

In general:

Lead and inquiry records may be retained for up to 7 years after the last interaction.
Customer, project, contract, warranty, and transaction records may be retained for up to 10 years or longer where necessary.
Call recordings may be retained for 2–4 years unless needed longer for customer service, compliance, disputes, training, or legal purposes.
Website analytics, cookie, and advertising data are generally retained according to the settings of the relevant tools, often up to 13–26 months.
Legal, tax, accounting, insurance, and compliance records may be retained for the period required by law or legitimate business needs.

Where a fixed period of retention is not feasible, we use the following factors to determine the length of retention:

The type and sensitivity of the information.
The purpose for which it was collected.
Whether you are a lead, prospect, customer, past customer, vendor, or other contact.
Warranty, project, contract, tax, accounting, insurance, licensing, or legal requirements.
The need to prevent fraud, resolve disputes, enforce agreements, and maintain business records.
Our legitimate business needs.

12. Security

We have implemented and will maintain reasonable administrative, technical, and physical safeguards designed to protect Personal Information, including your SMS data. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security and transmission of information, including Personal Information, is at your own risk.

13. Children’s Privacy

Our website and services are intended for adults and homeowners. We do not knowingly collect Personal Information from children under 16, nor do we knowingly Sell or Share Personal Information of those under 16. If you believe a child has provided us with Personal Information, please contact us so we can take appropriate action.

14. Links to Third-Party Websites

Our website may contain links to websites, platforms, or services operated by third parties for your convenience. We do not operate or control such websites, platforms or services. We are not responsible for the privacy practices, content, or security of third-party websites or services. We encourage you to review their privacy policies before providing Personal Information.

15. Do Not Track

Some browsers offer “Do Not Track” signals. There is not yet a consistent industry standard for responding to Do Not Track signals. We do not currently respond to browser Do Not Track signals in a uniform way.

Where required by applicable law, we do honor recognized opt-out preference signals, such as Global Privacy Control, as described above.

16. California “Shine the Light” Rights

California Civil Code Section 1798.83 may allow California residents to request information about whether we have disclosed certain personal information to third parties for their direct marketing purposes. To make such a request, contact us at info@yanceyco.net and include “Shine the Light Request” in the subject line.

17. Financial Incentives

We do not offer financial incentives or price or service differences in exchange for the collection, retention, sale, or sharing of Personal Information. If we offer such a program in the future, we will provide any required notice and obtain any required consent.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we update it, we will revise the “Last Updated” date above. If we make material changes, we may provide additional notice including by posting a notice on our homepage that the Privacy Policy has been updated. Changes are effective immediately upon their posting on the Site. Your continued use of the Site following any posted changes to the Policy constitutes your acceptance of such changes. If you object to any of the changes to our Privacy Policy, you must stop using the Site.

19. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us:

Yancey Company
Website: https://www.yanceycompany.com
Email: info@yanceyco.net
Phone: (916) 249-7713